https://karloozaeta.com/work daily 1.0 2025-04-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg work https://karloozaeta.com/work/stack-em-all-intuitive-pokmon-tcg-collection-management monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/b1549a95-3baa-4573-827c-9ce0288b969e/1744151624304-7be84052-9457-45a7-97bf-0b5dc5347551_1.jpg work - Stack 'Em All: Discovery Phase - Ongoing Project - Make it stand out Note: The image above is a visual representation of my full competitive audit sheet and is not intended to be legible at this size. A detailed breakdown can be accessed via the link here. https://karloozaeta.com/work/classpass-booking-flow-redesign monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/5cbfc632-5a8e-4c83-b6d5-1b42cc897e27/image+52.png work - ClassPass Booking Flow: A UX Case Study - Make it stand out Visualizing the Existing Experience: To investigate my hypothesis regarding usability issues in the booking flow from promoted businesses (specifically around navigation, time slots, and class details), I first mapped the current user journey, shown above. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/de049b4a-a8eb-46c9-81b5-d395c23cc14c/Screens+%281%29.jpg work - ClassPass Booking Flow: A UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://karloozaeta.com/work/mmim monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/6da96504-993e-4e1a-a272-85ca59d0c503/94a2c3c6fb9c8fd68e5ae3947ea88f53.jpg work - MMiM: Remote UX & User-Centric Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/3632f4ad-8f10-4e1c-a593-5a203458b642/image+%281%29.jpg work - MMiM: Remote UX & User-Centric Design - Make it stand out Above is a screenshot of our team’s “Zoom Photo Day.” This was taken shortly after completing our Phase 1 development phase as we all definitely really wanted to commemorate such a momentous event. (1 FE member not pictured) https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1663541520547-C0JVE1BW6I4PUFR7AVBT/MMiM+thumbnail%402x.png work - MMiM: Remote UX & User-Centric Design - The product: Flora is an order management app that is being developed to aid in florists’ daily tasks. It allows florists to keep track of every aspect involved with fulfilling requests for floral arrangements. It sorts and stores all orders, keeps track of stock and inventory, as well as organizes the florist’s calendar to reflect each client received. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/90984179-4270-434a-ae36-f589c25dd977/unmoderated+usability+study+screenshot.jpg work - MMiM: Remote UX & User-Centric Design - Make it stand out Above is an example of one of the prompts to gather data from users during the unmoderated user testing. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/e08cd1a0-015f-4eb2-b12a-d54c78d65565/dbeba4c6da678e3eeaf5e908c123a206+%281%29.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/b26889a8-05e3-4a0a-9cb6-df3001625688/dceb52c6884dc1048ac05c3d40f452b1.jpg work - MMiM: Remote UX & User-Centric Design - Make it stand out As we work in an Agile environment, minor tweaks and changes to the design are made to accommodate for any changes. Above is the updated version as of 11/25/2022. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/e726d7e9-a707-41c3-96af-901a5546d1d2/85251436b8e8632a179569104b722593.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Above is a slide taken from the MMiM case study slide deck, showing screenshots of real test participants during the moderated usability study. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1f0dd5aa-a190-40ff-b5be-02a0ef33482a/31ecc2d0f2bccb64d95b9faee6bef2b2.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/68709c73-14f9-4059-af1b-3fbfa4f1ca35/jasmine+journey+map.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Based on user interviews, user personas, and user stories, I created a journey map of the likely actions a user might take in order to meet people in-person prior to using MMiM. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/a8569690-4fd3-4df7-9cb9-a2de4878f04c/726cbc0fea4f6dbe6ad927c2168d341b+%281%29.png work - MMiM: Remote UX & User-Centric Design - Make it stand out This low-fidelity prototype (built in Adobe XD) can be found here. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/4a796da7-8be4-414e-b651-dab1264c4e76/MMIM+Prototype+1+-+Heuristic+Markup.png work - MMiM: Remote UX & User-Centric Design - Make it stand out A slide taken from my heuristic markup of MMiM’s first prototype, detailing possible source of user pain-point. (View the full report by clicking on the image or link above) https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/678cdd58-cb9a-4735-8913-8045ce2ecece/jasmine+persona.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Jasmine is one of the fictional user personas I created by noting and combining similar traits and characteristics I gathered from real user interviews. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/8c5aca74-7a13-4b18-8548-adde977493f6/c5a0ee30f092ff638efdf2a7cda34b0c.png work - MMiM: Remote UX & User-Centric Design - Make it stand out The original prototype presented the user with input fields for two addresses, offering no additional instruction. With my first wireframes, I aimed to utilize some space in order to provide some context and instruction to users. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/19dbe683-7587-4e28-bf89-6a3aac5da859/5be5410231a1bd145fcecd192dd7e39b.png work - MMiM: Remote UX & User-Centric Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1669700913870-1HOXQJ7NK3N40DU151A6/MMiM+Prototype+1+Usability+Test+Aug+29-30+1.png work - MMiM: Remote UX & User-Centric Design https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1669701060159-0TTS7VWDVD4A0AWR9DQD/ef7a61fe42208c36470756e2114f766d.png work - MMiM: Remote UX & User-Centric Design https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1669700815421-7WDMB5G5YMD5HGNCSSHR/MMiM+Prototype+1+Usability+Test+Aug+29-30+2+%281%29.png work - MMiM: Remote UX & User-Centric Design https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1669700810657-Z4CUJ29XQLXRGETKAT1B/d8a61e11e86c56e2cca27cea2d0d056d.png work - MMiM: Remote UX & User-Centric Design https://karloozaeta.com/work/flora monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/471c9241-21ec-423b-8eb1-14c35339aa9f/wireframes.png work - Flora: Designing for Florist Efficiency - Above is a screenshot taken in Figma, showing some of the low-fidelity wireframes involved. Above is a screenshot taken in Figma that shows some of the low-fidelity wireframes that was used in the prototype that was tested. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/210c185e-f058-4d81-b633-cf4496a39cef/Florist+App+-+Affinity+Diagram++2.png work - Flora: Designing for Florist Efficiency - Make it stand out Figure above is a screenshot of the affinity diagram I made in Jamboard to organize my notes from the first usability study. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/9cd29f14-1df7-4d30-b3de-6f1feac0707b/Florist+App+v2+-+Order+Acceptance+-+Research+Presentation.png work - Flora: Designing for Florist Efficiency - Make it stand out Figure above is a slide taken from the usability study’s research report. It shows the screens involved in this round of user testing. https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1663538875688-7JJDEXA758131ICAJ19V/Flora+Case+study+thumbnail%402x.png work - Flora: Designing for Florist Efficiency - The product: Flora is an order management app that is being developed to aid in florists’ daily tasks. It allows florists to keep track of every aspect involved with fulfilling requests for floral arrangements. It sorts and stores all orders, keeps track of stock and inventory, as well as organizes the florist’s calendar to reflect each client received. https://karloozaeta.com/about daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/47840f57-c1a4-454a-8ec7-082539bfe1c9/_MG_5795+%281%29.jpg https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/51137c19-9a0e-4c9d-a8cb-1c142d8e9d50/google-ux-design-certificate.2.png https://karloozaeta.com/contact daily 0.75 2025-02-21 https://karloozaeta.com/projects daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg work https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg work https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/1663545403919-PTJCU1OKQXA8BYRY6K2J/flora+case+study+thumbnail+grey.png work https://karloozaeta.com/projects/mmim monthly 0.5 2022-11-27 https://karloozaeta.com/projects/flora monthly 0.5 2022-11-27 https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/7f4d70f6-6f60-4d03-a1aa-aacafbd60e1b/Flora+Case+study+thumbnail%402x.png https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/471c9241-21ec-423b-8eb1-14c35339aa9f/wireframes.png https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/9cd29f14-1df7-4d30-b3de-6f1feac0707b/Florist+App+v2+-+Order+Acceptance+-+Research+Presentation.png https://images.squarespace-cdn.com/content/v1/632689c25d2c5f1d7af57013/210c185e-f058-4d81-b633-cf4496a39cef/Florist+App+-+Affinity+Diagram++2.png