Hi, I'm Karlo Ozaeta, a user-centered UX Designer & Researcher based in Temple City, CA.
I'm passionate about transforming complex challenges into intuitive and impactful digital experiences. My process is deeply rooted in understanding user needs through rigorous research and translating those insights into elegant and effective designs that drive user engagement and achieve measurable business outcomes through collaborative teamwork.
Stack 'Em All: Discovery Phase - Ongoing Project
Initial research (user surveys, competitive audit) laying the groundwork for a future, intuitive Pokémon TCG collection management app.
ClassPass Booking Flow: A UX Case Study
A focused one-week research sprint to improve the ClassPass booking flow. Usability testing revealed critical navigation and information clarity issues, providing actionable insights for future design iterations.
MMiM: Remote UX & User-Centric Design
Led strategic UX for MMiM, driving user-centered design via research and sprints to build a strong location app. Fostered team collaboration, using data for Agile design decisions.
Flora: Designing for Florist Efficiency
Designing Flora, an order management app for florists, involved extensive field studies, user interviews, and usability testing to streamline workflows and reduce customer complaints.
I love to collaborate.
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"Karlo has been a huge asset to our team. His insights are forward-thinking and he is always thoughtful and considerate in meetings and async communication."
Will Medders, Software Developer
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"Besides having impeccable work ethics and extensive knowledge in UI design and user research, Karlo is also great to work with and always brings positive energy to the team."
Xiaole Guo, Software Engineer
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"He is thoughtful in communication, always a calm presence, and collaborates readily with both UX content as well as with the developers."
Mary Sherrill, UX Writer & Content Designer